Thursday, May 21, 2020

Where Do We Draw The Line Between What Should And Should

Where do we draw the line between what should and should not be required curriculum taken at a university? Do we truly need to be lectured about how to be morally sound? And if the answer is yes, who is to say that these institutions are qualified to do so? I point to 1987 as an example of the corruption that can take place inside the walls of any university. In the 1980s, Southern Methodist University set up a slush fund that was designated for â€Å"recruiting† the best high school football players in the nation. After the scandal was discovered by the NCAA, the SMU program was wiped off the map for an entire year. In the thirty years since being handed the â€Å"death penalty†, SMU football has only collected a handful of winning seasons,†¦show more content†¦If nearly half of the population of a group of students report lying and cheating to be acceptable, what leads us to believe that this same group will not continue to cheat in the ethics course? Before we consider implementing mandatory classes on moral and ethical development, we need to deal with the immorality at hand first. So how do we resolve these moral issues? In chapter six of his book Our Underachieving Colleges, Derek Bok introduces us to the idea that colleges have relaxed the efforts to build good character. It may be true that there are fewer, more mild consequences associated with student’s actions, but there are many more courses on moral issues being offered than ever before. And in most cases, professional schools are much more in touch with the importance of ethics compared with undergraduate studies. Bok says that a slew of professors at the undergraduate level â€Å"rely heavily on lecturing rather than discussion† when it comes to ethical problems (147). He goes on to note that the faculty as a whole â€Å"still linger[s] about whether education of this kind is necessary† (148). I refer to the statistics from above to prove t hat the amount of cheating and dishonesty among students is only increasing. What is going to stop these future college students from continuing to cheat in a class at a university? It is not a question of if we should be doing something about it, the question isShow MoreRelatedDecision Tree1067 Words   |  5 PagesAnalysis Choosing Between Options by Projecting Likely Outcomes Decision Trees are useful tools for helping you to choose between several courses of action. They provide a highly effective structure within which you can explore options, and investigate the possible outcomes of choosing those options. They also help you to form a balanced picture of the risks and rewards associated with each possible course of action. This makes them particularly useful for choosing between different strategiesRead MoreFundamentals for Chemistry-Quantitative Measurements1681 Words   |  7 PagesOf Exp #5: In this experiment we will learn about the spectroscope and how it works. To learn the concept of quantitative measurements, to construct a spectroscope and, to use it for taking quantitative measurements. Experimental Questions: Please complete this section of your write-up as you work on the experimental portion of this lab. 1. Hold the grating several inches from your face, at an angle. Look at the grating that you will be using. Describe what you see at the grating surfaceRead MoreFundamentals for Chemistry-Quantitative Measurements1694 Words   |  7 PagesPurpose: Of Exp #5: In this experiment we will learn about the spectroscope and how it works. To learn the concept of quantitative measurements, to construct a spectroscope and, to use it for taking quantitative measurements. Experimental Questions: Please complete this section of your write-up as you work on the experimental portion of this lab. 1. Hold the grating several inches from your face, at an angle. Look at the grating that you will be using. Describe what you see at the grating surface.Read Morecorruption : the international evolution Essay1537 Words   |  7 Pagesbe more likely to accept illegal payments to survive but also because they do not realize the consequences for the nation’s economic development (David Conklin, 2009). Other reasons are given by the author like the widespread poverty, the possession of major reserves of natural resources, as being likely to influence positively the corruption. On top of that, the current literature identified a linear relationship between corruption and government regulations (Naved Ahmad, 2002) and it seems thatRead MoreEthics And The New Genetics1673 Words   |  7 Pageseveryday life hassles. It has become an essential part of the way that people live and it is very likely that people would be a loss without it. In â€Å"Ethics and the New Genetics,† the Dalai Lama claims that to ethically use new technological advancements we need to develop a â€Å"moral compass†. Peter Singer, in â€Å"Visible Man: Ethics in a World without Secrets,† discusses whether new technology and â€Å"openness† makes our lives better, or if the lack of privacy takes away the rights of individuals. Both authorsRead MoreAnalysis Of Daniel Kahneman s Thinking Fast And Slow Essay1648 Words   |  7 Pagescaricature of legal realism that â€Å"justice is what the judge ate for breakfast†. They studied eight parole judges in Israel over 50 days in a 10 month period, who spent their entire days reviewing applications for parole. What they found was shocking, that the percentage of favorable rulings dropped gradually to nearly zero within each decision session and returned abruptly to around 65% after a break. This is illustrated in the diagram below, where dotted lines indicate food breaks. This was after accountingRead MoreAnim al rights1084 Words   |  5 Pagesâ€Å"Animals with rights must be treated as ends in themselves, they should not be treated by others as means to achieve their ends.† (Francione) An idea opposing to Immanuel Kant’s beliefs. Animals are apart of the moral community, their intrinsic worth justifies this, and causes for certain rights to be established to uphold their worth within the community. To not respect the welfare of nonhuman animals, and to provide special treatment for humans, goes against Peter Singer’s ideas for a harmoniousRead MoreSpeech On Freedom Of Speech1484 Words   |  6 Pagesimagine a life where you could possibly be killed for speaking your mind and stating your opinion, other countries are living lives like that. According to Katy Davis, The United States ratified the first amendment on December 15th 1791 (Davis, n.d). We as a country don’t know where the government draws the line between hate speech and free speech. This is one of the many reasons why freedom of speech is a controversial topic. In this essay, I am using a Natural Law theory approach because we as peopleRead MoreThe Patriot Act Of 2001 Essay1224 Words   |  5 Pages One beautiful morning in September 2001 many people went about their day like they have before. Some off to work, or traveling for business, or to visit family, and in a blink of an eye our lives in America changed forever. We were attacked, on our own soil, not once, but four times. That fourth plane didn’t make it to its destination, thanks to the brave souls aboard that sacrificed their lives to save others. On that fateful day 2,753(NYmag) families would never be the same, as well as theRead MoreEssay on Music Censorship1049 Words   |  5 Pagesgraphical content of todays movies, the issue is how much society is going to permit and where we, as a society, should we draw the line. The freedom of speech has always been considered a right, but that doesnt mean that you can shout, Fire! in a crowded movie theater. The real question is whether such material is harmful or dangerous to our society.   Ã‚  Ã‚  Ã‚  Ã‚  Many people are asking whether or not we should censor offensive material. They believe that some material is too obscene for society to

Wednesday, May 6, 2020

Opportunities For Sustainable Building Practices...

Opportunities in renewable energy in tourism Our initial assessment for The Birchwood Hotel down town St. Petersburg focused on examining key areas for sustainable building practices consistent with Green Key guidelines. The areas assessed were corporate environmental management, housekeeping, conference and meeting spaces, food and beverage, engineering and maintenance. Summing up the condition of each system served as a target for the property owners to make improvements for their short and long-term needs that will align the property’s mission and goals to be more in line with Energy Conservation and Sustainable Business practices. The refurbished property has been able to achieve its own dà ©cor and exclusive identity, but after the assessment was graded, it was only able to earn one Green Key certification. Problems Boutique hotels and resorts are independently branded and operated often creating a difficult situation to achieve the required economies of scale; and in these present hostile economic and political problems it results in fierce competition amongst other hotels. All give you similar options, almost identical pricing, and one-of-a-kind experience. This property has been able to achieve adequate performance when the market was good, but now that things are tougher, they are suffering due to poorly conceived. The property doesn’t have the size and scale to undertake international marketing and sales at competitive levels, and lack of cash flow means lowShow MoreRelatedStarbucks - Supply Chain Essay742 Words   |  3 Pageschoice (varieties by origin, type and flavor), consistency of taste, image of â€Å"premium coffee†, some exotic experience, gourmet beverage, unique blends, same consistent quality and same price at every location and every day. The idea is to help â€Å"customers find a beverage that’s right for them from over 19,000 choices, by giving them an opportunity to try new things they didn’t know about and find a new beverage.† The primary goals of Starbucks’ coffee bean supply chain as being a customer focusedRead MoreConcepts And Practices Of Sustainability And Green Architecture3239 Words   |  13 Pagesapplication of the concepts and practices of sustainability and green architecture in the construction industry will lead to finding appropriate solutions to the problems of environmental, economic and functional. Green architecture and sustainable buildings is not a luxury academically, and do not approach the theory or the aspirations and dreams have no place in reality, but because they represent a global trend for the application and start to be professional practice and conscious to take the featuresRead MoreWoolworths Ltd Doing the Right Thing11796 Words   |  48 Pages2 8 2 Foreword What sustainability means to Woolworths Limited Our major commitments and targets Who is Woolworths Limited? Our external engagement Engaging our people Our sustainability priorities Climate change W ater Sourcing Packaging Waste Green Stores Implementation and reporting All of us, every day. Foreword Welcome to the Woolworths Limited Sustainability Strategy 007–015. Woolworths has been around for over 80 years. We’re proud of our history and reputation as a successfulRead MoreGlobal Supply Chain Management6027 Words   |  25 Pagespermission of the Stanford Graduate School of Business. 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Sustainability in Supply Chain Management refers to the fact that organization should not only fulfill the wants and expectations of their stakeholders, but also avoid actions that reduce the abilityRead MoreANZ Sustainable Business Practices2813 Words   |  12 Pagesï » ¿Ã¢â‚¬Å"Sustainable† business practices are being touted, or even required, more and more by western society. What is ANZ’s sustainability policy and how is this congruent (or not) with cutting edge sustainability thinking and theory. Does this thinking and practice change across borders? And if so, how does the ANZ’s Australian head office engage with it? Does what they espouse align with the reality of their pra ctice? Over the past few decades, sustainable business practices have become more prevalentRead MoreBackground of Csr5929 Words   |  24 Pageseconomic opportunity and technology for developing countries. Globalization therefore raises questions on issues about the use of labour, concerns for environmental protection, the need to reduce poverty and the need for sustainable development. Dealing with these issues is a function of csr. In this context csr has evolved further, since it is seen as a tool for dealing with â€Å"the backlash against globalization†. Companies can work to strengthen ties with local communities through sustainable developmentRead MoreStarbucks India Dilemma2799 Words   |  12 Pagesdid not follow through. In 2006, India was ranked as the fourth-largest economy in the world in terms of purchasing power parity. India emerged as a key destination for BPO companies. However, India’s economic growth was constrained by inadequate infrastructure, bureaucracy, regulatory and foreign investment controls, the reservation of key products for small-scale industries, and high fiscal deficits. In 2006, the Indian retail market was estimated US$350 billion. Also, the food habits ofRead MoreSustainability7193 Words   |  29 Pagesfirst women ever to hold the office of Prime Minister of Norway, who spearheaded the initiative which ultimately led to the earth Summit in 1992), published in 1987 by the United Nation’s World Commission on Environment and Development, defined sustainable development as â€Å"Meeting the needs of the present without compromising the ability of future generations to meet their own needs†. Sustainability has been used more in the sense of human susta inability on planet Earth. At the 2005 World Summit itRead MoreFraud Triangle Not Good Enough3956 Words   |  16 Pagesinto Crowe’s Fraud Pentagon. Company boards and senior management must take an offensive stance against the five conditions that precipitate fraud with a clear plan that limits the opportunity for fraud and minimizes the impact when fraud does occur.† Jonathan Marks, Partner-in-charge, fraud and ethics practice Crowe Horwath LLP www.crowehorwath.com 3 Crowe Horwath LLP Then and Now 1950s Straight-line reporting authority Dual responsibility Single suppliers Local or regional service

The human mind is a delicate thing Free Essays

The human mind is a delicate thing. At times it can create such wonderful ideas: beautiful art, drama and works of fiction; scientific tools to enrich our lives. Yet it has a dark side, a side people prefer to keep hidden. We will write a custom essay sample on The human mind is a delicate thing or any similar topic only for you Order Now However there are events which can bring this to the surface; My name is John Frederson; this is my tale†¦ It was about ten years ago now, I was at the height of my childhood and life was wonderful. My parents were wealthy aristocrats who owned a vast estate, one that easily spanned the length of three football pitches; it was like our own private country. The garden brimmed with greenery; there were shrubs and trees everywhere, enhanced by the beautiful roses, tulips and foxgloves creating a living rainbow. If you listened close enough I’m sure the flowers sang along with the chorus instigated by the angelic doves and nightingales; the heavenly tune was comparable to that of any church choir. Now the house, or I should say mansion, we lived in was not as magical as the garden, just a large house, not quite a mansion. There were everyday appliances and creaky floorboards which added to the character of the abode; it was almost like a grandfather to me, providing comforting warmth and security. But that was nothing compared the loving embrace of my parents. Both of them hard working , honest people: they cleaned the house, tended the gardens and cooked the meals all themselves, they didn’t believe in maids or butlers. I loved them more than anything in this world, and thanks to my home tutoring; they were the only friends I had. Then one day it happened. â€Å"Miles! Come here my boy!† my father called to me, so at once I hurried over as fast as I could (he was not a man you kept waiting). â€Å"Yes daddy what do you need?† â€Å"Well your mother is away in the car so perhaps you could cycle down to the store and fetch a jar of coffee and pint of milk for me?† I wasn’t sure whether that manner of speaking was put on or if he really did speak so exaggeratedly. But I quickly dispelled these thoughts and sauntered off down the country road to the local supermarket. Looking back, I realise that I was very lucky father sent me out that day. I can’t help but wonder, did he know what would happen? I returned to the living room to find my mother and father had been murdered, slaughtered mercilessly by something not human; no one but a demon could commit such an atrocity. Their bodies were sliced up, chopped like vegetables, their heads no longer attached; this was instead all displayed upon our finest dinner service, the heads retaining their tragic expressions of fear. As if that wasn’t enough, the neurotic bastard had also drawn, in blood, a gigantic, smiling face across the wall. I honestly didn’t know how to react. I kept a tight hold of the plastic handle of the bag. My hand was ripe with sweat. My eyes gazed, unblinking, upon the scene. I look back now and wonder why I didn’t shed any tears then. Maybe my emotions were so mixed. Feelings of anger. Feelings of sorrow. All of them trying to claw their way to the surface but in vain. I didn’t express what I felt. In truth I didn’t know how to. My head was doing somersaults and there was little I could do. I just remained in the doorway, gripping the bag, all the while glaring at the gruesome scene. I regained control of my body and at once proceeded to inspect the atrocious face. Before I could get close enough, crash! The mirror above the mantelpiece fell to the floor shattering into a million fragments. Days, months and years passed yet I retained my youth. The house did not; it was still standing, but withered and decayed. I still showed no sign of expression. The feelings were getting stronger; I felt myself becoming unstable. â€Å"No! I am not going insane!† I said to myself over and over at the time, ironic really. â€Å"The important thing is to get help. Then everything will be better, much better.† Speaking aloud was one of the few comforts I enjoyed. But where could I get help? â€Å"The police think I’m dead; I can’t let them to know I’m alive. All my hard work would have been for nothing if that were the case. After-all, a dead boy cannot kill†¦Ã¢â‚¬  I was proud of having such a wonderful idea, father was proud too. Since I was declared dead in absentia I was no longer a person. As far as the law were concerned I was a corpse in the ground. I would be their last possible suspect. â€Å"It’s brilliant! Now to hunt my prey and make him suffer for what he’s done. Then I’ll be all better isn’t that right mummy?† Rummaging through dusty furniture and cobwebbed walls I searched for the perfect weapon, brutal yet stylish. Something like†¦ a sword. That would be perfect and deliciously ironic; the killer murdered by the same weapon he used. â€Å"Father did you keep any swords? In the study you say? Oh marvellous!† I skipped to my father’s old work room filled with a great sense of anticipation: I would have the key to freeing my mind from these shackles. Once I entered the room there it was, displayed upon the wall in all it’s glory, yet the blade was sullied by a deep crimson stain. I took it down and grasped it strongly in my right hand. It felt pleasant, almost warm. It offered protection and redemption, yet also wrought pain and suffering: never was there such a poetic weapon. Smiling manically but happily, I left the house. It was time to have my revenge. Rain. Wet and miserable, it shrouded Belle-View house in a haunting grey mist. â€Å"Doctor Robertson, may I have a word?† Jeanne, the carer, called out. â€Å"Yes? What do you need?† the tall old man replied, his face was covered in a fine fur; he was clinging religiously to the little hair that still occupied his head. â€Å"Patient number 33: John Frederson. He hasn’t had any medication for three whole days now and people are starting to become disturbed by his screaming and detestable giggling. Permission to tranquillise him before he hurts himself?† she seemed stressed although she would never admit it. â€Å"Yes†¦ yes go ahead,† he took a deep sigh, â€Å"if only they knew the truth.† How to cite The human mind is a delicate thing, Papers

Saturday, April 25, 2020

The Six Facets of Understanding

Understanding by Design (UBD) is an art concept that emphasizes the role of a teacher in designing a student’s learning. It helps in contriving effective learning activities through effective assessment of student understanding, peer review of the curriculum, and collaboration. Understanding, as a concept, is different from the design of a unit of study for understanding.Advertising We will write a custom essay sample on The Six Facets of Understanding specifically for you for only $16.05 $11/page Learn More Understanding is the â€Å"deepening and development† of the student knowledge on fundamental concepts and ideas in a given discipline. It involves the concepts about a topic that students should comprehend during instruction. Student understanding is achieved through the use of â€Å"complex yet authentic opportunities† easy to interpret and apply from a student’s perspective. Thus, the ability of the students to apply or transfer essential aspects of their learning within appropriate contexts implies student understanding. Wiggins and McTighe identify six facets that serve as indicators of understanding viz. the ability to interpret, explain, apply, empathize, change perspective, and self-assess their learning (2001, p. 52). In other words, understanding is earned by the students and allows them to apply their learning. In contrast, the design of a unit for understanding involves the curriculum development that focuses on achieving particular desired learning goals. According to Wiggins and McTighte, effective curriculum design must reflect a three-stage process known as â€Å"backward design†, which first clarifies the learning goals and assessments before designing the classroom activities for the understanding unit (2001, p. 81) The Six Facets of Understanding and Art Curriculum Grant Wiggins and Jay McTighe provide a learning framework that helps teachers plan lessons for student underst anding of given ideas and concepts during classroom instruction. In particular, each of the six facets of understanding has implications on curriculum design. These six facets, which include interpretation, empathy, explanation, application, self-knowledge and perspective, reflect the standards of Visual and Performing Arts. In arts, the unit plan format should include the standards, learning objectives, context, assessment, learning sequence, and summative assessment for each standard. The art curriculum framework involves four strands viz. perception, cultural heritage, creative expression, and evaluation.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More The facet of explanation involves providing of knowledgeable account of ideas or actions and is aligned with the perception strand during instruction. Interpretation, in an art context, involves translations or narratives that have meaning and thus a form of creative expression. Similarly, application and self-knowledge facets relate to creative expression of original works of art. Perspective facet involves making evaluations of personal as well as other people’s artistic works. Empathy, in art’s context, involves the ability to value and understand various cultures or historical events. In the classroom context, the six facets of understanding provide evidence of student understanding of concepts or theories. Explanation occurs when the teacher offers a thorough account of some facts, data, or phenomena during a learning session. Interpretation involves meaningful translations or revelations from a personal or historical perspective regarding certain events or ideas using analogies, models, and other teaching aids. In the classroom, this facet manifests itself during discussions of experiences or the lesson’s text. With regard to application, in instructional context, the students should effectively use the ideas in diverse contexts especially through innovations or authentic tasks (Wiggins, McTighte, 2001, p. 134). In addition, in the classroom, the students should see an issue from multiple perspectives through a structured question/answer approach. The student should also evaluate contrasting ideas and develop insights during learning. This can be achieved through simulations or direct experiences in addition to coursework. Moreover, the students should have self-knowledge about the factors that influence their own understanding of a particular concept through encouraging students to recognize their own learning style. Teaching Strategies that Promote Understanding To enhance critical thinking, developing lessons that integrate critical thinking and problem solving is paramount. For students, the lessons should aim at exposing unexamined assumptions and their possible implications. In this way, the student will develop critical views with regard to common theories, feelings, or beliefs.Advertising We will write a custom essay sample on The Six Facets of Understanding specifically for you for only $16.05 $11/page Learn More Administrators, workshops, or conferences should aim at sensitizing managers especially with regard to decision-making. In essence, crucial decisions should involve brainstorming sessions. In addition, the decision making process should be horizontal to incorporate everyone’s views in order to find a solution for a particular problem. Additionally, the community empowerment or educational programs should incorporate the perspective facet of understanding to allow people to develop multiple-perspective approach regarding their beliefs or culture. Reference Wiggins, G., McTighe, J. (2001). Understanding by Design. New York: Prentice Hall. This essay on The Six Facets of Understanding was written and submitted by user Barbara Berry to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Wednesday, March 18, 2020

Punctuation with Conjunctions

Punctuation with Conjunctions Punctuation with Conjunctions Punctuation with Conjunctions By Mark Nichol The rules for punctuating in proximity to simple coordinating conjunctions (and, but, and or) are straightforward, but writers can become confused about when and where to put a comma or other punctuation. Sentences that illustrate the basics, and a discussion of each, follow. When a conjunction links an independent clause (one that could stand on its own as a sentence) with a dependent clause (one that would form an incomplete sentence), omit internal punctuation: â€Å"She went to the pool and took a swim,† or â€Å"She went to the pool but did not swim.† (â€Å"She went to the pool† is an independent clause; â€Å"took a swim† and â€Å"did not swim† are dependent.) When a conjunction links two independent clauses, precede it with a comma: â€Å"She went to the pool, and then she took a swim,† or â€Å"She went to the pool, but she did not swim.† (â€Å"Then she took a swim† and â€Å"she did not swim† are independent clauses.) The comma may be omitted for a very short compound sentence such as â€Å"She swam and then she ate†; longer sentences, such as the examples given earlier in this paragraph, are often written without internal punctuation, but doing so is not recommended, and for consistency, even brief sentences with two independent clauses should include a comma. A comma should not follow a conjunction unless it is the first of two commas framing a parenthetical phrase, as in â€Å"She went to the pool and, soothed by the cool water, took a swim† and â€Å"She went to the pool but, chilled by the cold water, did not swim.† (Said another way, don’t precede a verb with a comma unless the comma closes a parenthetical.) These commas bracket â€Å"soothed by the cool water† and â€Å"chilled by the cold water,† respectively, which, when omitted, leave the sentences â€Å"She went to the pool and took a swim† and â€Å"She went to the pool but did not swim,† which do not require internal punctuation. A pair of em dashes or parentheses can take the place of the two commas: When the parenthesis is abrupt or provocative, use em dashes, as in â€Å"She went to the pool and- undeterred by the piranhas- took a swim.† When the interruption is subtle or offered as an aside, use parentheses, as in â€Å"She went to the pool and (though she felt tired) took a swim.† Although older literature, especially that written in British English, can be found that employs both a semicolon and a conjunction to provide a stronger contrast between two independent clauses (â€Å"She went to the pool; but she did not swim†), this is now considered incorrect, because the semicolon and the conjunction are redundant to each other. If you use a semicolon, the sentence should be rendered as follows: â€Å"She went to the pool; she did not swim.† Use of a comma in place of a semicolon in such a sentence is incorrect; this error is called a comma splice. Sentences in which or connects clauses should follow the same guidelines: â€Å"She went to the pool or the beach,† â€Å"She went to the pool, or she went to the beach,† â€Å"She went to the pool or, depending on the weather, the beach.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Writing Prompts 101Confusing "Passed" with "Past"Running Errands and Doing Chores

Sunday, March 1, 2020

How to Gain Inspiration from 6 Crazy Tactics That Got People Hired

How to Gain Inspiration from 6 Crazy Tactics That Got People Hired A strong resume and a quality educational background are key factors in getting hired. However, sometimes it takes a little more to nab a job. We don’t necessarily recommend that you try the following 6 crazy tactics that got people hired, but they did work for others, so who knows? Maybe they could work for you too. Proceed at your own risk†¦ 1. Use your artistry to impress.Grab attention however you can. The holiday season once inspired a woman to transform the exterior of her Georgia home into a festive resume. She used Christmas lights to spell out her desire for a job on the front of her house: â€Å"My wish, HR job, Liz Hickok, LinkedIn.† The stunt apparently scored her a lot of contacts on LinkedIn. That’s networking at its most sparkly!2. Turn your resume into an interactive experience!If you’re applying to a non-traditional company, why not wow them with a resume they’ll be talking about long after you’ve been hired? Graeme Anth ony was a PR and social media consultant who used his particular skills to put together a highly untraditional resume. Instead of listing his work experience and accomplishments on paper he went the digital route, creating an interactive video resume to get a job. His video stimulated so many job offers that he decided to become a freelancer to work for as many of the interested companies as he could.3. Be persistent.Frankly, stalking a company is a big no-no when trying to get a job. However, this crazy tactic worked for Flavie Bagnol, who was so intent on getting a job at CBS that she called the person in charge of hiring every day until she pinned down a meeting. The best takeaway here is to set your sights on a field, company, or title, and put all of your energy into reaching out to vital people with connections until you make the one that sticks.4. Put your information where important people are sure to see it.Would you ever think that Google-stalking could lead to a job? Admi t it. You’ve looked up your own name on Google to see what was out there. Everybody does it, including the people who might hire you. Alec Brownstein took advantage of that fact by creating Google ads for a number of creative directors in the advertising field he hoped to break into. Whenever these directors Google-stalked themselves, the results included Google ads with a personalized message from Brownstein asking for a job interview. The stunt got the enterprising fellow a job at Young and Rubicam.5. Don’t be afraid to show a bit of personality.Richard Waddington was dashing out of his home to a job interview when his 4-year old daughter offered him a good luck charm: a little toy cow. Waddington was so charmed by the gesture that he stuck the cow in his pocket before leaving. During his interview, the HR person warned him that the office environment was a â€Å"little crazy† and asked him if he thought he would â€Å"fit in† in such a place. His respo nse: â€Å"I have a cow in my pocket.† He then produced the little, plastic bovine from his pocket, a move that so delighted the HR exec that Waddington got the job.6. When all else fails, candy might work.Paper is such a boring vehicle for your resume. It doesn’t even taste good! Chocolate, however, is scrumptious. A marketing professional named Nicholas used that universal truth to his advantage when he printed his resume on a wrapper wrapped around a bar of chocolate. The stunt got him the job of his sweet dreams. Whether or not his employer ate the chocolate remains a mystery.

Friday, February 14, 2020

BRAND MANAGEMENT & RESEARCH Essay Example | Topics and Well Written Essays - 2250 words

BRAND MANAGEMENT & RESEARCH - Essay Example We recommend Walmart to continue building its brand image not with just customer perspective but from employee and ethical perspectives as well. With its unique positioning it should continue to expand with market penetration and market expansion. Development and projection of its own brand Great Value will also help in increasing its brand value and trust of the customers and will help in maintain its positioning as low price provider by eliminating the margin of the manufacturers. Walmart is a strong brand and can even become stronger by following these strategies. 11 References 12 Introduction In this highly competitive globalized world, markets are flooded with plethora of products and services of various brands. Consumers are literally spoilt with choice. In such an environment the importance of brands has increased manifold both for the consumers and the organizations. Brand management is vital from many aspects for any organization but the most important role is providing the differentiation to the brand from competitors and other products. Brands are part of the company’s intellectual property. ... The company through its brand, make it clear what they promise and deliver to the customer based upon their vision and strategy for the future of the business and the product. It is very important for the company to have a clear understanding of the expectations of the customers and living up to those expectations. The aim of brand management is to build a healthy relationship between the customer and the company through their brand. Brand management is extremely important for the companies. Brand image can be the determining factor between success and failure of a company (Riezebos et al 2003) Today corporations spend millions on brand establishment and maintenance due to the increased importance of branding. Researchers have tried to identify the scope, domain and potential of branding. It has resulted in many different frame works, theories and concepts. Although there are mainly seven different approaches of branding but the brand strategy should be customized to meet the specifi c challenges and opportunities specific to a brand at a specific point of time. One approach of branding is economic approach where brand is part of the traditional marketing mix. The identity approach links brand with corporate identity. Consumer based approach gives prime importance to customer satisfaction and customer associations. Personality approach treats brand as a human like character. The relational approach treats brand as a viable relationship partner. The community approach treats brand as a vital point of social interaction, whereas brand is treated as part of the broader cultural picture in the cultural approach (Heding et al. 2009) Whatever approach the companies utilize for the establishment and maintenance of the