BRAND MANAGEMENT & RESEARCH Essay Example | Topics and Well Written Essays - 2250 words

BRAND MANAGEMENT & RESEARCH - Essay Example We recommend Walmart to continue building its brand image not with just customer perspective but from employee and ethical perspectives as well. With its unique positioning it should continue to expand with market penetration and market expansion. Development and projection of its own brand Great Value will also help in increasing its brand value and trust of the customers and will help in maintain its positioning as low price provider by eliminating the margin of the manufacturers. Walmart is a strong brand and can even become stronger by following these strategies. 11 References 12 Introduction In this highly competitive globalized world, markets are flooded with plethora of products and services of various brands. Consumers are literally spoilt with choice. In such an environment the importance of brands has increased manifold both for the consumers and the organizations. Brand management is vital from many aspects for any organization but the most important role is providing the differentiation to the brand from competitors and other products. Brands are part of the company’s intellectual property. ... The company through its brand, make it clear what they promise and deliver to the customer based upon their vision and strategy for the future of the business and the product. It is very important for the company to have a clear understanding of the expectations of the customers and living up to those expectations. The aim of brand management is to build a healthy relationship between the customer and the company through their brand. Brand management is extremely important for the companies. Brand image can be the determining factor between success and failure of a company (Riezebos et al 2003) Today corporations spend millions on brand establishment and maintenance due to the increased importance of branding. Researchers have tried to identify the scope, domain and potential of branding. It has resulted in many different frame works, theories and concepts. Although there are mainly seven different approaches of branding but the brand strategy should be customized to meet the specifi c challenges and opportunities specific to a brand at a specific point of time. One approach of branding is economic approach where brand is part of the traditional marketing mix. The identity approach links brand with corporate identity. Consumer based approach gives prime importance to customer satisfaction and customer associations. Personality approach treats brand as a human like character. The relational approach treats brand as a viable relationship partner. The community approach treats brand as a vital point of social interaction, whereas brand is treated as part of the broader cultural picture in the cultural approach (Heding et al. 2009) Whatever approach the companies utilize for the establishment and maintenance of the

Quality management Assignment Example | Topics and Well Written Essays - 1000 words - 4

Quality management - Assignment Example In this experiment, a one half fractional experiment was conducted. It was done in k – 1 runs. The experiment was conducted to assess the effect of five factors on a coil spring. The free height of the spring was denoted as y. The goal of the experiment was to obtain a height of eight inches or a height as close to eight inches as possible. The number of factors used was five, while the number of runs was sixteen with three replicates for each run. The experiment was a 2k – 1 design, thus it was a one half fractional factorial experiment. It was denoted as 25 – 1. Based on the evaluation of the cause and effects, the following factors and factor levels were chosen for the experiment. Below is a table of the factors and the factor levels for both high denoted by a plus sign and low depicted by a minus sign. From the determined factors and factor levels the fractional factorial experiment was conducted. This was because the number of runs needed for a full factorial experiment would have been a lot. Because the resources at hand coupled with the knowledge that the relations would not be of concern, a 25 – 1 fractional factorial was used. The design matrix and the height data are given in the table below. Thus, the design was not able to differentiate D from ABC. Effect D which was the main effect was aliased with the interaction ABC. Hence, D was equal to ABC which meant that I was equal ABCD. I was the column of plus’s which was the characteristic element in the set of multiplications. I is equal to ABCD was the characterizing relation for the 25-1 design experiment. This means that all the effect aliasing relations are: A = BCD, B = ACD, C = ABD, D = ABC, AB = CD, AC = BD, AD = BC, E = ABCDE, AE = BCDE, BE = ACDE, CE = ABDE, DE = ABCE, ABE = CDE, ACE = BDE, BDE = BCE. The main effect is named clear if it is not aliased with other main

Performance Based Pay for Teachers Essay -- Education Tests

"It is the mark of an educated mind to be able to entertain a thought without accepting it." - Aristotle On February 17, 2009, the American Recovery and Reinvestment Act was signed into law (US Dept of Education). According to the Executive Summary of the US Department of Education’s website the purpose of this act was to stimulate the economy, create jobs, and provide funding for education. To encourage education reform at the state level, the competitive grant program, â€Å"Race to the Top,† was implemented. This allowed states to apply for grants, provided that certain education reform was taking place within states’ schools. One particular condition under this campaign has led to much debate within our education system, implementing a pay system based on a teacher’s academic performance and the methods used to determine this (US Dept of Education). There are many ways to compile data on a teacher and determine that person’s performance. Teacher performance can be based upon classroom observation, a teacher’s continuing development and education, and students’ standardized testing scores. The controversy centers around using student test scores to determine the performance of a teacher and thus her pay. Scott Andes, a research analyst at the Information Technology and Innovation Foundation voices the merits of performance based pay with his article â€Å"Getting Serious with Education: Why Can We Measure Students but Not Teachers?† High School English teachers, Jordan Kohanim and Ashley Ulrich vehemently state why there is no merit with performance based pay with their article, â€Å"No Merit to Merit Pay Arguments.† In each article both sides debate how performance based or merit pay will affect students, teachers, schools, and com... ...ides to come together and implement a plan for better practices in assessing the performance of the nation’s teachers and its students. Works Cited "Race to the Top Executive Summary." US Department of Education Website. 20 Semptember 2010. Web . 2009. 16 November 2010 Andes, Scott. â€Å"Getting Serious About Education: Why Can We Measure Students But Not Teachers?" Progressive Fix Website. 28 July 2010. .16 November 2010 Aristotle. QuoteWorld.org. 2010. Web. . 16 November 2010 Kohanim, Jordan and Ashley Ulrich. "Teachers: No Merit to Merit Pay Arguments." Atlanta Journal-Constitution Website. 28 February 2010. Web. .16 November 2010

Minnesota Micromotors, Inc. Marketing Simulation Essay

As I get further and further along in this simulation, I have noticed that I am beginning to understand what it takes as a marketing manager in order to be successful. Careful considerations must be made to be sure that the right decisions benefit both Minnesota Micromotors, Inc., and our customers. Our success comes from our customers’ success and loyalty that they have with this company. In finding ways to incorporate the important factors that matter most to our customers is what will bring in new customers and keep our existing ones around for the long hall. My strategy for Minnesota Micromotors, Inc. that I have entered into the simulation game for 2015 Q2 were based on similar factors that I had used in the previous quarters. Like in prior quarters, I tend to base my decision strategy on the customers satisfaction of the overall product and pricing. I also find that it is important to base my decisions on the income statement from prior quarters as well to see where I co uld adjust things to work in my favor. I am still having issues discovering what needs to change in order to increase the weak areas and to find what is lacking to get this issue resolved. In 2015 Q2, I chose to change my sales force from 26% on Segments A and B down to 25% and increase Segments C and D from 24% to 25%. I think by giving all segments the same percentage may in fact even things out. I then made the decision to increase the power to size ratio from $47K up to $100K, and the thermal resistance feature from $48K up to $100K. In doing so, spending as much as $100K – $500K per year could result in both the power to size ratio and the thermal resistance after several years. I find this to be an important factor that can increase profitability for Minnesota Micromotors, Inc. in the future.

Paper on Crusaders

Paper on Crusaders What are thought to be the causes of the Crusades? What was the initial inspiration for the crusades? There were several inspirations to the crusades as written by Thomas Asbridge. Making Jerusalem and the Holy Sepulchre church free was one of the causes of the crusades. Jerusalem city had a Holy Significance to the Christians. The Holy Sepulchre church, which was situated in Jerusalem, acted as a commemoration to the will where Christ was crucified and the tomb where he was buried. However, Turks, who hailed from Persia, took Jerusalem in 1065 and massacred about 3000 Christians. These actions awakened a storm of outrage in Europe and prompted the urge to rescue the holy city from the non-Christians, who were believed to be Muslims (Asbridge 5). The second inspiration was to defend the Eastern Christians, who suffered from the hope of putting an end to the gap that existed between the Orthodox and Roman Christianity. The final inspiration of the crusades was to merge the energy of the Knights and feudal Lords, who were at constant war into one of the atoning warfare. How was it possible for the Europeans to enter the Middle East and maintain their hold on Syria and Palestine for almost two hundred years? The Europeans penetrated Syria and Palestine because of their strong political leadership. Their leaders like Richard, the Lionheart, King Barbarossa Frederick from Germany and King Philip II of France had great influence thus, convinced the people to join crusading kingdoms. They managed to incite crusaders by proposing that people, who joined the kingdom, would be exempted from taxation that had been imposed to raise more funds in support of the third crusade. This made it easier for them to control the two nations. Europeans’ success can also be attributed to their desire to have economic powers. They desired to monopolize the commodities that were trading such as foodstuffs, fabrics and other spices. This economic power ensured that their crusade movements in Syria and Palestine were well funded. Finally, there was no unity between Syria and Palestine that would have helped to unite in opposing the control of the Europeans (Asbridge 25). What led to the resurgence of the Muslims after the first crusade? Why was the second crusade such a fiasco? The resurgence of the Muslims after the first crusade can be attributed to Saladin, who unified the Muslim forces and their religious world. The resurgence was also facilitated by the lost coordination between the crusaders, who took part in the second crusade. The Muslim warrior took advantage of this to conquer and overpower the crusaders and sweep through the Jerusalem Kingdom. Saladin attacked Tiberias and held captive the Templar master and Lusignan’s guy. The second crusade was a fiasco because of the many challenges that were experienced during this period. For example, the severe weather demoralized the crusaders in 1148. They were also demoralized by the news of the defeat of Conrads army, which was earlier defeated by Seljuk Turks at Dorylaeum. The French army was also attacked at the mountains of Cadmus because their horses could not handle the terrain, which gave the Turkish archers, who had well mastered the art of firing from the saddle, an opportunity to attack them. The crusaders made a mistake and decided to camp on the East of the city after the successful attack on Damascus. This position had no water supplies, unlike their previous camping positions. The area also faced the section of walls of the city, which was best fortified. When the crusaders received the rumors that a Muslim army under the leadership of Nu red-Din, Zengi’s son was on their way to attack them, they were scared and retreated to the Muslims. This marked the end of the second crusade and a beginning of recriminations for the causes of its failures (Asbridge 18). What caused the destruction of Jerusalem Crusader Kingdom? Even though the Christians had always been defensive of Jerusalem since 1169, they finally lost control of the city. This was after the death of Jerusalem’s Baldwin V. His death prompted a fight between his mother and his aunt over the control of Jerusalem, which put Christians under a leadership crisis. This gave Saladin a chance to invade the territory of the Franks in 1187 and defeated the crusaders at the Hattin battle. The territories became vulnerable thus, Saladin managed to take control of Jerusalem and a vast territory that was occupied by crusaders since the army was destroyed. Therefore, Saladin’s rise to power contributed largely to the destruction of Jerusalem crusaders’ kingdom (Asbridge 20). The greatest effort of Europe was made during the Third Crusade. Why wasnt it possible for these Crusaders to capture Jerusalem? Why do Christians consider Saladin to be the most respected Muslim Leader? Several European leaders such as King Philip of French, Fredrick I who was a German emperor and King Richard the Lionheart answered the call for the third crusade. Saladin frustrated the Europeans, despite their effort to capture Jerusalem during the third crusade. The series of attacks that were staged by Saladin on the Europeans was the main reason it was impossible for the third crusaders to capture Jerusalem. Richard was the only leader, who made peace with the Muslim warrior, Saladin but did not manage to capture Jerusalem from him. Saladin crushed with the third crusaders in three sections. He engaged the crusaders in a series of minor sieges, raids and minor battles thus, resulting in varied success during the first section. He launched a full attack and gained control of Mogul during the second attack in 1187. Saladin engaged in a defensive battle with the participants of the third crusade, who were being commanded by Richard the Lionheart during the third phase. The crusader s managed to secure the coast from Jaffa to Tyre, Tripoli and Antioch. On the other hand, Saladin maintained the control that he had over the kingdom and control of Jerusalem (Asbridge 22). The victory of Saladin in defending his control of Jerusalem has made him be regarded as the most respected Muslim leader by Christians. What was the impetus for the redirection of the Fourth Crusade? What were the results of the capture of Constantinople? The redirection of the fourth crusade was caused by a series of events. The leaders of the crusade entered into an agreement with the prince of Byzantine in 1203. The agreement was to divert the crusaders to Constantinople to restore the prince’s father to an emperor. The crusaders were supposed to continue with their journey to Jerusalem while the Byzantine provided the military and financial support. However, clashes occurred outside Constantinople thus, the Byzantine prince became a co-emperor with the help of crusaders. However, he was killed while the crusaders were not paid, which prompted them to sack and capture the city brutally. The crusaders captured the city and divided the empires of Byzantine amongst themselves. The division between the Christianity of both the Byzantines and Romans resulted after the capture of Constantinople. It led to crimes against humanity where people were killed and valuable resources looted (Asbridge 5). Why did later Crusades concentrate on conquering Egypt and North Africa? What were the reasons for their failure? The crusades that followed concentrated on Egypt and North Africa because they intended to use the division between the Muslims and the Christians as an opportunity to gain control. The crusaders were determined to use it as a tool that would help them to gain control of Jerusalem. They hoped to use the powerful Cardinal Pelagius, who was a papal legate that could make wise military decisions and possessed a legal disposition. However, the crusaders failed in gaining control when Pelagius refuted their terms and even captured Damietta from them. The crusades also focused on Egypt to gain control over Palestine easily under the leadership of Louis IX from France. They managed to recapture Damietta but their leader, Louis was captured and imprisoned by the Muslims thus, frustrating their mission. The last group of crusaders was led by Louis as well but achieved nothing. They focused on attacking Tunisia as their first target. They failed because there was a plague outbreak, which claim ed their lives and that of Louis while in Tunisia (Asbridge 57). Why wasnt it possible for the Crusaders in Palestine and Syria to unite among themselves and the native Christian population? Palestine and Syria could not unite because of the rivalry that existed between them. They lacked strong leaders, who would end the rivalry and make a treaty to unite them. The Syrians were opposed to crusading by arguing that it would only distort their history and yield misery, as well as, lies. Additionally, the number of Christians in both Syria and Palestine is minimal compared to the number of Christians thus, the Christians lacked a voice. This imbalance between Christianity and the Muslim religion also made it impossible to unite Syria and Palestine. There were extraterritorial organizations formed to help the Crusading Kingdoms. Why were they formed and what happened to them towards the end of the Crusades? The extraterritorial organizations that assisted in crusading kingdoms were formed to amplify the efforts of the crusaders. Some of these organizations provided funding for the crusade movements. In addition, the organizations were to provide military support to the crusaders and in return, would be exempted from taxation. What role did the Papacy play in the Crusades? The papacy that operated during the time of the crusades was different from the preceding ones in that it strongly denounced vices such as corruption in the church. The main role of the papacy during the crusades was to end simony, which was a practice of selling the roles of the church and offices. This papal authority deposed the bishops, who were offenders. Papacy maintained purity in the church. It was also responsible for initiating crusades. For example, pope urban II delivered a speech and asked for a first crusade. He emphasized that the crusade would help in expanding and solidifying Christendom, especially in Western churches. Describe the last years of the Crusader Kingdoms. Why were the Mamluks able to eliminate these Kingdoms when other Muslims have failed? The last years of the crusaders kingdom did not accomplish many achievements. It is marked with the withdrawal of the crusaders because the leader, Edward, had family issues to deal with. The crusaders lost hope thus, the remaining stronghold in them collapsed. He attempted to enter into an alliance with Abagha, who was a ruler of the Mongul, due to the reduced number in Edwards army and the crusaders. They agreed to withdraw the attack of the Mamluk. The Mamluk from the north and south later counterattacked them despite their combined victory at first. Therefore, Edward surrendered and agreed to enter into a peace treaty with the Mamluk. The Mamluks managed to eliminate the crusaders kingdom because of their unity. In this case, both the North and the South Mamluks combined their efforts to defeat the crusaders. They coordinated an attack on the crusaders thus, the Monguls marked the end of the crusading kingdoms. The Mamluks’ success can also be attributed to the reduced num ber of crusaders, who had already lost hope (Asbridge 75). The crusaders who took part in this last crusade were few thus, the leader had to request for reinforcement from the Monguls, which gave the Mamluk Muslims an added advantage.

Teen Suicide The Most Prized Award Winner - 842 Words

Teenage Suicide As an exceptional athlete, the most prized academic award winner, a proud brother and a loving son: recently a student of Northern California attempted Suicide. But why? He had it all. He had the grades, the athletic skills, the trophy the popularity, what made him so unhappy? Unfortunately this was based on his ethnicity, which so happened to be Hispanic. A minority student in a community that prided himself on the absence of over racial conflict. The racism of his peers had been very well hidden until his presence. It surfaced, and he lost his center.... Teen suicide has been gradually increasing over the past decade throughout our entire nation. The best and most efficient way to prevent teen suicide is to inform people of its existing threat and to teach people to look for warning signs. Teen suicide is an important issue because it threatens a myriad of lives that have so much great potential. To assist you in understanding the severity of this current issue, i will provide the following statistics about teen suicide, relations and examples, warning signs, and causes. Periods of anxiety or depression during adolescence are common and can be normal scientific reactions to loss or under unbearable amounts of stress. (quiet like the two romantic charact ers: Romeo and Juliet, of the book/Movie Romeo and Juliet) . But as teen s ability to think in abstract terms increase, so does the likelihood that he or she will reflect on many issues including theShow MoreRelatedEssay on Fall of Asclepius95354 Words   |  382 Pagesour understanding! Geez, there were many names given to these undead. Some called them demons, others called them lost souls. With all these names, I found only one that was truly worthy; Zombies. It was a simple word. At the same time it was the most complicated word to enter any human language. I mean just think about it... You say that word to anyone before the outbreak and what would they think of? They would, think of those horror movies or comic books where, for no reason what so ever, zombiesRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesthe Introduction. Based on the positive feedback we’ve received from teachers and students we can state with confidence that the form of active learning pioneered in this book is a proven pedagogy for management skill mastery. Tips for Getting the Most Out of This Course Whether you are an undergraduate or MBA student, or an experienced manager, based on our years of teaching management skills here are some suggestions for making this course a personally meaningful learning experience. †¢ Read theRead MoreFundamentals of Hrm263904 Words   |  1056 PagesThis online teaching and learning environment integrates the entire digital textbook with the most effective instructor and student resources With WileyPLUS: Students achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visualRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesAmerican economy that is consumer-driven. Therefore, as companies again go back to the business basics, this is a reminder of the most fundamental of those basics: Company managers need to recognize that a business’s income comes from its customers, not from Wall Street. NEW LEADERSHIP AND NEW MANAGEMENT MODELS ARE REQUIRED TO MEET THE BREADTH OF NEW CUSTOMER DEMANDS Most management leaders fully understand that the one certainty in the volcanic twenty-first-century economy is that the terrain on

Not Just A Game The Impact Of Sports On U.s. Economy

It is undeniable that in today s society, the sports industry is booming and has become more and more successful within the past sixty years. With the average professional athletes income soaring to higher levels, most visibly in sports such as football, basketball, and baseball, it is easy to see that American citizens are more than obsessed with sports. Basis for this paper is based off of one particular online article titled, â€Å"Not Just a Game: The Impact of Sports on U.S. Economy†. A brief summary of this particular article will follow this introduction. Although I do agree with the main premiss of this article, there are a few points which do need to be questioned. With this continuously growing obsession of the sports†¦show more content†¦This article starts out by stating that the sports industry generates roughly $14.3 billion in earnings a year EXCLUDING the huge amount of indirect earning accumulated on Super Bowl Sunday which has the second most a mount of food consumed in one day (behind Thanksgiving) and provides 456,000 jobs with the average salary being $39,000. Next, it is examined how the sports industry has so much power in the United State s economy today. Fifteen industries with at least 10,000 jobs were analyzed since there is not a designated sports sector, and six main sports jobs (only spectator sports not hunting, fishing etc.). A table is then presented showing how many people are employed in each of the 15 industries, the percent of occupation in each job group, and the percentage of total jobs in each. Effect on earnings is then briefly discussed and shown on a pie chart showing that initial, or the sports workers salaries accounts for $10.3 billion, direct which is the purchase of supplies needed such as uniforms and shoes and accounts for $2.6 billion, then indirect which supplies the direct supply chain which accounts for $1.4 billion. Last, occupation growth and Industry patters are talked about us ing nearly nothing but different graphs and charts. It is also stated that